Denim is one of the most important and popular fabrics in fashion. Because denim is usually associated with jeans, it is also called 'jeans fabric'. One of the main differences from canvas is that denims are always woven in a twill. The steep diagonal line that is typical for twill weaves is clearly visible in the denim.
Our denims are made from hemp and organic cotton. That we use hemp may be regarded as innovative, but on the other hand the denims from which Levi Strauss made his first jeans were also made of hemp. This was later replaced by the less expensive cotton.